About us
We Make AI Work
for Everyone.
There's no shortage of AI. There's a shortage of AI that works for ordinary working people. We build Wilsons: smart, friendly AI colleagues who know your industry and speak your language.
Our mission
Why we exist
The accountant still typing up files in the evening, the recruiter writing the same job ad for the umpteenth time: they are being left behind. Not because they don't want to keep up, but because nobody translates AI into something that works in their own field.
That's why we're here. Not so people can produce more, but so they can do the work that really matters.
Our vision
A Wilson at every workplace.
First the Netherlands, then the rest of the world, step by step.
Wilson at every workplace means millions of people experiencing their working day differently, coming home with energy instead of frustration.
What we bring to the table
A compact team of serial entrepreneurs, tech and marketing communications experts, with several successful exits, years of experience and the conviction that AI should be there for everyone.
Entrepreneurship & Product Building
Several successful SaaS exits, including a legal platform with 100,000+ subscribers and a global mobility platform. A proven track record in scaling products to market.
Marketing, Sales & Brand Strategy
Years of experience in brand building and campaign strategy for national and international brands. From positioning and branding to lead generation and growth.
Design & User Experience
UX-driven product design and our own design system. Interfaces that feel like a colleague, not like software. Usable from day one.
Technology & Architecture
Full-stack development, AI integration and cloud architecture. Every change is externally reviewed for security, performance and scalability.
Our DNA
Four core values. Not a poster on the wall.
This isn't how we want to talk about ourselves. It's how we want to behave. In every product, every conversation, every invoice.
Friendly
Wilson is a colleague, not a system. Our tone is warm, human and clear. No jargon, no small print.
Accessible
Up and running within 5 minutes. No course, no consultant, no implementation project. You only pay for what you use.
Reliable
A promise is a promise. Your data is safe, every result is traceable, prices are transparent. Cancel monthly.
Smart
The smartest solution is the simplest one. Every Wilson does one thing extremely well. Together they form your workflow.
Building from the problem
We don't build based on what we think the market needs. We ask. Professionals from the industry tell us what they're running into. We validate whether that problem is more widespread. Only then do we build. Together with them.
Only once it works do we scale. No proven demand, no build. No assumptions. No hype. Building with the people who feel it every day.